Land new customersthe week they move in.
Tradepost auto-mails a postcard to every new homeowner in your service area, days after closing. Win new customers before competitors even know they exist.
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19,847
ZIPs tracked
+4,434
Sales last 24h
1.7d
Avg time to lead
2104 Travis Heights Blvd
Sold · $1.2M · 4 bd · 2,840 sqft
1612 Newning Ave
Sold · $890K · 3 bd · 1,920 sqft
807 W Live Oak St
Sold · $645K · 3 bd · 1,420 sqft
2200 S Lamar Blvd #401
Sold · $475K · 2 bd · 980 sqft
1108 E Cesar Chavez St
Sold · $1.05M · 4 bd · 2,210 sqft
Built for the trades
01 - the thesis
The first 30 days decide the next decade of revenue.
10×
New homeowners make more vendor decisions in their first 90 days than in the next several years combined.
1.7d
Median lag from sale closing to Tradepost lead alert. Faster than any other channel.
$0
Invested by your competitors marketing to this audience. They don't know it exists yet.
02 - the pipeline
Three steps. Set it once. Let it run.
Step 1
Set up
Choose your service area
Drop in the ZIPs you serve. Tradepost starts tracking every home sale and deed transfer in that area, every day.
Your service area
Step 2
Configure
Set up your agent
Pick a postcard design. Choose which sales count (price, square footage, how recent). Set a monthly budget. Your agent runs daily.
Step 3
Send
Postcards mail out
Each qualifying sale triggers a printed postcard, addressed and shipped USPS First Class. Every dispatch shows up in your dashboard.
03 - proof
Arrow Waste added 197 customers in 10 weeks by targeting new homeowners
A waste collection company in a competitive metro turned on new homeowner automation. By week ten, they had 197 brand-new customer accounts.
+197
New customers
10wk
Time period
$61,464
Annual uplift
$819K
Lifetime value
Customers added per week
Weeks 1–10
04 - your numbers
Run the numbers on your territory.
A quick back-of-the-envelope estimator. Drag the sliders to match your service area, and Tradepost projects monthly volume, cost, and return. Defaults are conservative - adjust them to your business.
Your territory
Adjust
Assumptions
~15 sales per month per ZIP · 1 postcard per sale · USPS First Class
Recommended plan
Growth - $99/mo + $0.87 per card
Projected results
● Live
New sales / month
225
Postcards mailed / month
225
Monthly cost
$295
New customers / month
+5
Projected revenue / month
$6,750
Return on spend
23×
Estimate only. Actual results vary by trade, postcard design, and territory.
05 - pricing
Pay only for the territory you track.
Postcards billed per send. Subscription pays for the data, the automation, and the agent.
Starter
For one neighborhood at a time.
+ $0.94 / postcard
- ✓ 10 ZIP codes tracked
- ✓ Daily lead refresh
- ✓ Unlimited agents
- ✓ Custom postcard upload
- ✓ CSV export
Growth
PopularMulti-territory operators.
+ $0.87 / postcard
Save 7%- ✓ 25 ZIP codes tracked
- ✓ Daily lead refresh
- ✓ Unlimited agents
- ✓ Custom postcard upload
- ✓ CSV + webhook export
Pro
Best per-piece economics.
+ $0.75 / postcard
Save 20%- ✓ 100 ZIP codes tracked
- ✓ Daily lead refresh
- ✓ Unlimited agents
- ✓ Custom postcard upload
- ✓ CSV + webhook export
- ✓ Dedicated success manager
Enterprise / unlimited ZIPs available.support@tradepostleads.com
06 - questions
Frequently askedquestions, answered.Frequently asked questionsanswered.
01Where does the home-sale data come from?+
02How fast do leads appear?+
03Can I upload my own postcard design?+
04Is there a contract or minimum commitment?+
05How is this different from buying lists or EDDM?+
Get started
Your next customerjust moved in.
No credit card · Cancel anytime · Setup in 4 minutes